Linda Calabria is a product marketing connector with 7+ years in prosthetics and 10 years in other industries. For the last three years she has been putting her vast experience to work while building a startup, employing her knowledge of strategy building, branding, product management, operations, partner management, and marketing, as well as other responsibilities.
Linda is currently the Director of Prosthetic Product & Marketing for BrainRobotics, where she utilizes her thoughts on Marketing: “I truly feel that it is not enough to be a good marketer and know your product. There are other critical handoffs that have to take place, such as those between strategy, creative, engineering, product, and sales. Marketing needs to know the goals of the overall business and how to differentiate their product in a saturated market, and that can’t be done in a vacuum.
I have found that collaborating across multiple departments leads to more effective and strategic marketing campaigns that align with business goals.”
Links to topics discussed in this episode:
Linda Calabria Linkedin: https://www.linkedin.com/in/lindacalabria/
BrainRobotics YouTube Channel: https://www.youtube.com/channel/UC-PU8tseWvbn9s2y42F110Q
Upper Limb Discussions with BrainRobotics – The User Perspective: https://www.linkedin.com/events/7047675987211247616/comments/
#amputee #prosthetic #limbloss #limbdifference